Seni Jaya acquires Ganad Media for RM5m to strengthen OOH presence

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SENI Jaya Corporation Bhd has proposed to acquire Ganad Media Sdn Bhd for RM5 million as part of its strategy to expand its footprint and reinforce its market presence in the out-of-home (OOH) advertising sector. Its wholly owned subsidiary, Seni Jaya Sdn Bhd, signed a share sale and purchase agreement with Dwi Mewah Sdn Bhd to acquire five million ordinary shares in Ganad Media, representing a 100% equity stake. The purchase consideration of RM5 million will be settled via RM3 million in cash and RM2 million through the issuance of 4.95 million new Seni Jaya shares at 40.4 sen each. Ganad Media, established in 1986, operates about 60 billboard sites across Klang Valley, Perak, Penang, Kedah, Pahang and Terengganu. Its portfolio spans various formats, including LED billboards, unipoles, metropanels, and rooftop displays, with a notable LED site in Bukit Bintang, Kuala Lumpur, offering prime visibility. Seni Jaya said the acquisition would broaden its customer base and product offerings, generate operational synergies, and enhance bargaining power with suppliers and media buyers. “The proposed acquisition is anticipated to broaden the group’s customer portfolio and enrich its advertising solutions, allowing for greater cross-selling opportunities and catering to a wider range of client needs,” the company said in a filing. The deal is expected to be completed within six months, after which Ganad Media will become an indirect wholly owned subsidiary of Seni Jaya. At 5pm today, Seni Jaya’s shares closed unchanged at 42 sen, giving the group a market capitalisation of RM89.7 million. — TMR

Sep 23,2025